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S(KILLS)

  • Graphic Designing

  • Illustration

  • Branding / Visual Identity

  • Logo Designing

  • UI Design

  • User Modeling

  • Social Media Marketing

  • Brand Communication

  • Brand Language Creative

  • Strategy/Direction

  • Email Marketing

  • Photography /Videography

  • Packaging

  • Management

TOOLS

Adobe Suite

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Adobe XD

Adobe Lightroom

Adobe Premiere Pro

Adobe Indesign

Adobe Dimension

Sketch

Illustration Tools

Procreate

Paper

Affinity Designer

Email Tools

Mail Chimp
Omnisend

Moengage

Chameleon

Email Tools

Cinemagraph

Corel Draw

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Ecommerce

Science&Technology

NGO

Wellness

Beauty

Travel

Lifestyle

Education

Fashion

Food & beverages

INDUSTRIES

FREELANCE

  • End-to-end Brand Development (Logo, Packaging, Brand Book, etc.)

  • Brand Marketing (Social Media, Collaterals, Email Campaigns etc.)

CLIENTS

Cyber Hub

Tomorrow's India

Turn Black

BareAnatomy

Whiskers

NOONOO

Little Tags

Pursafe

Travango

Millie's Cookies

Ritazza

Zorrata

Crepe Cafe

Allter

Leverage Edu

EXPERIENCE

Bare Anatomy

Creative Director [Jul, '19 - Jun, '20]

Responsibilities

  • Directed and driven the Design Team of 4 members.

  • Conceptualization & Execution of Google, Instagram, Facebook, and Youtube advertisements.

  • Performed User Modelling for advertisements and products.

  • Creative Direction for Social Media posts to depict the brand’s visual language through Photography, Video Shoots / Editing, mock-ups, etc.

  • Created marketing strategies to upscale the product sales and thereby creating topical content for its execution.

  • Management and placement of various teams for representing the brand and product in offline Marketing/Events.

  • Enhanced the brand’s email user traction and retention by designing and launching multiple email campaigns for brand communication and sales.

  • Managed the launch of new products by designing the deployment and product introduction strategy on the website, social media, email marketing, and packaging.

  • Created and designed the User Interface (UI) for the new product launch pages Designed and created offline retail collaterals like brochures, Standees, Banners, Calendars, etc.

  • Creation of customer experience collaterals like Brand Inserts and product packaging concepts, Planning, and execution

  • Creative Marketing by creating positive customer experience & engagement campaigns.

Foodarketing

Art Director [Aug, '16 - Jun, '19]

Responsibilities

  • Worked on converting creative ideas into feasible and practical outcomes in tandem with the copywriter and team members.

  • Sketch illustrations and storyboards for brand-user mapping, product understanding, and expectation settings.

  • Understand marketing initiatives, strategic positioning, and target audience of clients.

  • Take work from concept to final execution within deadlines Created Visual Identity / Branding in-lined to the vision and visual language for different clients and start-ups.

  • End to end management for the design and launch of various clients by creating collaterals (Banners, Standees, Posters, Menus), packaging & marketing campaigns.

  • Conceptualization, Shoot, Editing, and Release of photoshoots and video shoots for capturing the essence of the brand in prints, social media content, advertisements, website, etc.

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Also, I worked with Foodarketing’s in-house fashion brand, TURN BLACK as the core designer and stylist for managing and marketing their products by means of Photoshoot, Videoshoot, Video Conceptualization, and directing Digital Films.

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