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INDUSTRIES

Ecommerce

Science&Technology

NGO

Wellness

Beauty

Travel

Lifestyle

Education

Fashion

Food & beverages

Entertainment

CLIENTS

Coverfox

NOONOO

Little Tags

Pursafe

Travango

Millie's Cookies

Ritazza

Zorrata

Crepe Cafe

Allter

Leverage Edu

Rasna Buzz

Cyber Hub

Tomorrow's India

Turn Black

Zomato

BareAnatomy

Whiskers

OK Cupid

Freecharge

AISTS Mumbai

Tinder

Mask it Lah!

PVR

Adobe

Content UX Designer
[Nov, '21 - Current]

Bare Anatomy

Creative Director
[Jul, '19 - Jun, '20]

Dot Studios Turn Black

Art Director [Aug, '16 - Jun, '19]

EXPERIENCE

SOCIAL MEDIA

Rasna Buzz

1/1

campaign

Flavours

Work Done

Rasna Buzz Mocktail Bar is a first-of-its-kind kiosk bar concept specializing in mocktails and other lifestyle coffees.

This campaign was designed to create a 'buzz' of the different varieties of flavor and their persona for attracting the customers.

We tried showing a variety of flavors through pop animations.

Illustrations, animation, art direction.

Miillie's Cookies

campaign

Tohfa Mithas Ka

Millie's Cookies is a chain of retail bakeries based in the United Kingdom, specializing in cookies, muffins, hot drinks, and gifts.

As part of their launch in India, we did a campaign to spread happiness & joy on Diwali, the festival of lights.

We decided to go out and share the box of cookies "Tohfa Mithas Ka" with people and captured their expressions.

To check out the whole project click on the button below.

Work Done

Illustrations, Art direction, Creative Strategy, Social media visual langage, Designing, Website ui, Videography, Video edititng, Storyboarding.

"We come from different background.

Law, Engineering, Mathematics. It is honestly very strange that we are friends. I don't even know how we can describe all that we talk about. Seems like there is nothing common, yet, we meet almost every weekend and it is never boring. Its is almost a delight to be understood and to understand."Why are you so poetic all the time man"
"Ashu should tell the story"
"There is not much to tell. I mean, men are apparently not supposed to be friends or something, but it is a different kind of bond that we share with each other."
"A friend is obviously all that one needs in any kind of time. We share happiness, anger, fun and so much more!"

"I was the first employee at the office I work in"

"I joined ONE day after you" "But I am still your senior Chikku." "I guess we started talking because we were the only ones there, I mean, Other than the employers, we have to talk to someone na!" "Haan haan, pls tell them about how you fell in love with me later!"

"I mean we did start taking and even though we don't have a lot in common, there was just something about her. We met, we talked and started talking to each other every day after that. We used to go out party, you know, live 'the young stratup life' everybody dreams of"

"I remember one day she took a holiday and i actually missed her! That was the beggining of our tradition of daily calls. We work together everyday and then once we reach back home, We talk to each other about our days. It is weird how she never gets bored of me". That's because i'm super interesting. So yeah that's our story, did you already clicked the picture? Make sure i look good okay!

"I remember it was a cold winter night and I was coming back from a conference" "Ae, stop being so poetic.

I will tell them the story" "Dimpy, you know I tell stories better so shut up. Haan so we met at a metro station.

I had no money to buy a token and I saw her standing and looking kind."Looking kind, hahaha, right. So basically I lent her some money to buy a token till her house and we began talking" "Out of courtesy, I started talking to her in the metro. It turns out, we have A LOT in common! We started talking about movies and ended up talking about our lives. I have never had a lot of friends" "Shaifu, that's probably because you are boring" "Yeah, right. We exchanged numbers and met again for coffee soon" "And then she kept meeting me and we partied together almost every day. I feel comfortable with just a few people and she is one of them" "Aww dimpuuuu, so senti and all" "Haan haan, don't be so happy and all now. Love you too!"

"I Play cricket every Sunday in the park near my house. that is where I met Rakesh" "I like the way bhaiya bets!"

"Arrey, Rakesh is like younger brother I never had.

I started teaching him the basics of cricket every day.

and that is when we became friends. There has always been this level of affection in my heart for him. As an only child, a sibling bond is something I have always craved for. Rakesh and I began with cricket but now he is a part of my family!"
"My mother also knows bhaiyya well. We have family lunches every alternate weekend. I really love having an elder brother. Oh will this be on the internet? The world should know, I am better at boxing than bhaiyya!"
"Haan haan, you are better only. Have a cookie and shut up!"

campaign

Millie's Cookies is a chain of retail bakeries based in the United Kingdom, specializing in cookies, muffins, hot drinks, and gifts.

To celebrate relationships and life essence, we decided to go out and talk to people, to get their perspective on human bonding.

Results - A sweet story, shared with a sweet cookie.

This campaign was designed to center around the importance of sharing and the lost art of appreciation.

Photography, Campaign Strategy, Campaign visual Language, Creative strategy, Designing, Editing.

Share The Happiness

Work Done

Turn Black

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campaign

Brand awareness

Work Done

TurnBlack is India’s first brand that does only black clothes. Its idea is simple: they wish to celebrate the color black and displace the idea that black equals death, bad luck, or evil.

These are a few posts from different campaigns, we made sure to keep the aesthetics of the brand aligned.

Art direction, visual language, Designing, Illustration, Linocut print, Video creation, video editing, Photography, Editing,

Pursafe

campaign

Product Promotion

Work Done

PurSafe is an independent design and innovation startup focused on protecting the cards & IDs. In simple words, they are focusing the future of managing cards and identities and make you future-ready.

This campaign was designed to show the quality and usability of the product and we made sure to portray it as a fashion statement and not just a protective gear.

Creative direction, Social media visual language, Designing, Instagram grid design, Photography, Editing, Videography, Creative strategy.

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PACKAGING & BRANDING

Bareanatomy

Behance

Services

Branding, Packaging

Work Done

BareAnatomy is a personalized haircare brand. They make personalized products for each hair/skin profile, based on a quiz.

With this brand, I created brand labels, collaterals and posters (and promotion material) for attracting customers. The brand design was focussed on minimalism which brought out the above elegant deliverables.

Creative direction, Packaging, Branding, Stationery design, Brand inserts, Label designing, Stickers, Coupons, Posters, Print collaterals, Illustrations.

Allter

Services

Branding, Packaging

Work Done

A brand for a conscious world on a mission to build a tribe of #AllterKids. Allter diapers and wipes are 100% organic, free of elemental chlorine, and are hypoallergenic products.

I helped Allter to create these fancy packaging which is applauded by not only the kids, but their parents too.

Creative direction, Packaging, Branding, Stationery design, Diaper Box packaging, Wipes packaging, Illustrations.