Social Media
Rasna Buzz
campaign
Flavours
Social Media
Miillie's Cookies
Millie's Cookies is a chain of retail bakeries based in the United Kingdom, specializing in cookies, muffins, hot drinks, and gifts.
As part of their launch in India, we did a campaign to spread happiness & joy on Diwali, the festival of lights.
We decided to go out and share the box of cookies "Tohfa Mithas Ka" with people and captured their expressions.
To check out the whole project click on the button below.
​
campaign
Tohfa Mithas Ka
Work done: Illustrations, Art direction, Creative Strategy, Social media visual langage, Designing, Website ui, Videography, Video edititng, Storyboarding.
Social Media
Millie's Cookies
campaign
Share The Happiness
Millie's Cookies is a chain of retail bakeries based in the United Kingdom, specializing in cookies, muffins, hot drinks, and gifts.
To celebrate relationships and life essence, we decided to go out and talk to people, to get their perspective on human bonding.
Results - A sweet story, shared with a sweet cookie.
​
This campaign was designed to center around the importance of sharing and the lost art of appreciation.
Work done: Photography, Campaign Strategy, Campaign visual Language, Creative strategy, Designing, Editing.
"We come from different background.
Law, Engineering, Mathematics. It is honestly very strange that we are friends. I don't even know how we can describe all that we talk about. Seems like there is nothing common, yet, we meet almost every weekend and it is never boring. Its is almost a delight to be understood and to understand."Why are you so poetic all the time man"
"Ashu should tell the story"
"There is not much to tell. I mean, men are apparently not supposed to be friends or something, but it is a different kind of bond that we share with each other."
"A friend is obviously all that one needs in any kind of time. We share happiness, anger, fun and so much more!"
"I remember it was a cold winter night and I was coming back from a conference" "Ae, stop being so poetic.
I will tell them the story" "Dimpy, you know I tell stories better so shut up. Haan so we met at a metro station.
I had no money to buy a token and I saw her standing and looking kind."Looking kind, hahaha, right. So basically I lent her some money to buy a token till her house and we began talking" "Out of courtesy, I started talking to her in the metro. It turns out, we have A LOT in common! We started talking about movies and ended up talking about our lives. I have never had a lot of friends" "Shaifu, that's probably because you are boring" "Yeah, right. We exchanged numbers and met again for coffee soon" "And then she kept meeting me and we partied together almost every day. I feel comfortable with just a few people and she is one of them" "Aww dimpuuuu, so senti and all" "Haan haan, don't be so happy and all now. Love you too!"
​
"I was the first employee at the office I work in"
"I joined ONE day after you" "But I am still your senior Chikku." "I guess we started talking because we were the only ones there, I mean, Other than the employers, we have to talk to someone na!" "Haan haan, pls tell them about how you fell in love with me later!"
"I mean we did start taking and even though we don't have a lot in common, there was just something about her. We met, we talked and started talking to each other every day after that. We used to go out party, you know, live 'the young stratup life' everybody dreams of"
"I remember one day she took a holiday and i actually missed her! That was the beggining of our tradition of daily calls. We work together everyday and then once we reach back home, We talk to each other about our days. It is weird how she never gets bored of me". That's because i'm super interesting. So yeah that's our story, did you already clicked the picture? Make sure i look good okay!
​
"I Play cricket every Sunday in the park near my house. that is where I met Rakesh" "I like the way bhaiya bets!"
"Arrey, Rakesh is like younger brother I never had.
I started teaching him the basics of cricket every day.
and that is when we became friends. There has always been this level of affection in my heart for him. As an only child, a sibling bond is something I have always craved for. Rakesh and I began with cricket but now he is a part of my family!"
"My mother also knows bhaiyya well. We have family lunches every alternate weekend. I really love having an elder brother. Oh will this be on the internet? The world should know, I am better at boxing than bhaiyya!"
"Haan haan, you are better only. Have a cookie and shut up!"
​
Social Media
Rasna Buzz
campaign
Chocolate Launch
Millie's Cookies is a chain of retail bakeries based in the United Kingdom, specializing in cookies, muffins, hot drinks, and gifts.
This campaign was designed to promote the newly launched chocolates. We tried to portray the happiness of eating chocolates and relieving stress. We tried transforming negatives sentences into positive sentences through chocolate!
​
Work done: Photography, animation, Creative strategy, Campaign visual language, Designing.
Social Media
Cyber Hub
campaign
Go Vote
CyberHub is a unique yet premium socializing zone that has food & entertainment at its core.
​
This Campaign was designed to promote the importance of voting and democracy with a reminder for people to vote and to vote with responsibility.
​
Work done: Creative strategy, Campaign visual language, Designing, Typography.
Social Media
Go Fuudy
campaign
Promotion
A service delivery based in Gurgaon, Go Fuudy is known for its experimental food.
We made sure that their ‘wild side’ was also visible on social media.
​
Since it is a delivery outlet, for its introduction on social media, we wanted to focus on telling people that ‘different’ is just a click away!
​
Work done: Creative strategy, Social media visual language, Designing, Animation, Editing.
Social Media
Crépe Café
campaign
Pre Launch Campaign
Australia-based casual cafe chain Crepe Cafe launched their outlets for the first time in India.
We started the campaign with the deliciousness of crepes and later on depicted this campaign through a story, a story in which a detective is looking for the best crepes in India.
​
Work done: Creative strategy, Social media visual language, Designing, Editing, Campaign strategy.
Social Media
Caffè Ritazza
campaign
Pre Launch Campaign
Caffè Ritazza is a chain of coffee shops owned by the British multinational company SSP Group. It provides a range of coffees, pastries, ciabattas, panini, and alcoholic drinks at many sites internationally.
​
This campaign was designed around the importance of coffee in daily life and how people are vanishing from Italy because Caffè Ritazza is coming to Mumbai.
​
Work done: Creative strategy, Social media visual language, Designing, Editing, Campaign strategy, Illustration.
Social Media
Grey House
campaign
Promotional
Grey house is a cafe based in Gurgaon near corporate offices, focusing on the corporate crowd who wants to chill for a while after breaking a sweat.
​
We made sure that the cleanliness and formal approach is visible.
We designed this campaign around the corporate life and tried to portray the place like 'Calm in Chaos'.
​
Work done: Creative strategy, Social media visual language, Designing, Editing, Campaign strategy, Illustration.